Job Summary
A medical device development company is seeking a Remote Digital Performance Marketing Specialist.
Must be able to:
- Develop and manage full-funnel D2C digital marketing program
- Ensure test-and-learn mindset across all aspects of marketing
- Efficiently manage program budget
Skills and Requirements Include:
- Demonstrable experience with managing D2C / B2C performance marketing
- Experience with paid and organic search, paid social, display and email marketing
- Strong experience with website analytics and attribution tools, e.g., Google Analytics
- Strong knowledge of key marketing principles, including full-funnel program optimization
- Experienced in collaborating with stakeholders across tech, design and analytics
- Experience with developing full-funnel programs and tactics across brand-building
