Job is Expired
Location: Alabama, Arizona, Arkansas, Florida, Georgia, Idaho, Indiana, Kansas, Maine, Massachusetts, New Hampshire, North Carolina, South Carolina, Texas, Utah, Vermont, Virginia, Wyoming
Compensation: To Be Discussed
Staff Reviewed: Tue, Nov 30, 2021
Job Summary
A university has a current position open for a Remote Digital Performance Search Engine Marketing Director.
Candidates will be responsible for the following:
- Leading the campaign management and digital performance optimization strategy for digital direct response channels with an emphasis on paid search
- Creating, managing and improving all paid search systems and workflow processes
- Developing paid search campaigns, including keyword research, audience target, copy creation and testing, and adjusting bidding
Qualifications Include:
- 4-year college degree required
- 8+ years of experience in paid search
- 10+ years in direct response or lead generation marketing
- Highly proficient acquisition marketer with deep experience in paid search and other digital channels
- Expert in Google Ads, Google Marketing Platform & Google Analytics
- Advanced Excel skills: Proficient in spreadsheet manipulation, including vlookups, formulas, concatenation, pivot tables, text-to-column, etc.
