Job Summary
A financial services company is searching for a person to fill their position for a Remote Digital Product Marketing Specialist.
Core Responsibilities Include:
- Strategizing to develop, manage, and execute digital marketing lead generation campaigns for new products or services
- Building campaigns that integrate multiple channels including search Engine Optimization, Pay-per-Click & Social Media Marketing
- Studying sales and consumer response data as it becomes available and adjusting existing plans and/or designs new approaches
Must meet the following requirements for consideration:
- 8+ years expertise in Digital Marketing & Martech products & platforms as they relate to acquisition, activation, cross-sell & retention
- Experience defining products and executing product launches
- Strong business and analytical acumen and entrepreneurial mindset
- Demonstrable knowledge of effective P&L management
- Integrated marketing experience with key focus on digital marketing in digital agencies, financial institutions, or global companies
