Remote Director of Marketing

Location: Nationwide

Compensation: Salary

Staff Reviewed: Thu, Jun 10, 2021

This job expires in: 23 days

Job Category: Marketing

Remote Level: 100% Remote

Weekly Hours: Full Time

Employment Status: Permanent

Employer Type: Employer, 100% Virtual Company

Career Level: Experienced, Management, Executive Level

Education Level: Bachelors

Job Summary


Remote - Anywhere in the US

Who we are:

Archilogic empowers creators with accessible commercial building information.

Our team has been pushing the envelope in moving buildings into the information age with an end-to-end offering that combines a world-class SaaS platform and services aimed at reducing friction for our current and future customers. While our backgrounds vary between architecture, software engineering, data science, and real estate we are 100% focused as a team to make our vision a reality.

The world has witnessed an explosion of location-aware applications and experiences made possible by mapping platforms. The next explosion of innovation will happen in interior space, and Archilogic is the premier platform making that possible.

We unlock valuable data about interior space by moving it out of the domain of "experts" to make it useful and accessible for everyone. We live for the moment when our users realize that they have what it takes to innovate in interior space - without a team of architects or an army of integrators.

Archilogic is remote-first and globally distributed - our largest presence is in Zurich, Switzerland, with further teams and team members in the US, Europe, South America, India, and Russia.

If you're ready to be part of the team that's taking on the building-design-software giants of yesteryear, we'd love to work with you and make it happen.

About this role:

Archilogic has achieved category leadership with its product offering. Our inbound leads are some of the largest enterprises, but most of them find us through word of mouth. The quality of our marketing and informational material simply does not yet match our outstanding technology and services. This needs fixing, and we need your help getting it done!

We're looking for a candidate with the right experience to hit the ground running while being able to prioritize efforts in order to generate maximum impact. You will find that this role gives you the opportunity to shape the future of Archilogic's marketing approach, processes, and team. You can also assume that more capacity will be added to fill those gaps you are not best placed to handle yourself. You will be the first full-time marketing team member at Archilogic and are expected to shape the approach as well as your role as part of a growing team.

You need to be fast, adaptable, and a self-starter to be successful. Marketing at Archilogic is just getting started - you will have incredible opportunities to apply your skills as we unfold opportunities.

What success in this role looks like:

The world knows who we are, the problems we solve, and how we solve them
We know which lead generation channels are most successful and can adequately prioritize efforts within them
We have a healthy and steady stream of qualified leads
Our network of customers and contacts is aware of how we can help them meet their business goals
Product marketing activities are in sync with feature releases
The entire Archilogic team understands what marketing does, why it is important, and how they can contribute to its success
Our marketing spend is data-driven; we understand our customer acquisition cost and make decisions accordingly
There's a structured, repeatable process by which we generate and amplify content
Our website is an accurate reflection of our brand, company story, and platform
We can rely on a network of outsourced service providers to speed things up where we don't have enough internal capacity

What we are looking for:

You have 5-7 years SaaS B2B marketing experience with strong systems and analytics background
You excel at creating content from ideation, through execution, to delivery.
You enjoy an environment that emphasizes curiosity, initiative, and accountability
You have strong proficiency in marketing automation stacks - we want you to own this!
You have strong technical skills and understand the needs of software developers and the development process
Clearly defined processes are your friends
You have demonstrated success in leveraging analytics and working with complex datasets to drive decision-making
You have experience managing a budget and making ROI-based decisions on programs to fund/sunset
You can demonstrate impeccable written and verbal communication skills (English)
Based in the U.S., working remotely, and requiring no work visa sponsorship to be employed
Nice to have: Experience with Webflow (this is almost a requirement; if you don't have it you have the ability to pick it up quickly)
Nice to have: Experience with the majority of the following tools (or equivalent): HubSpot, Google Analytics, Adobe Creative Cloud (particularly Photoshop and Illustrator), Figma, Tableau or equivalent, SEMRush

What you'll be doing:

You will be working with an internationally distributed team, reporting to Archilogic's VP, USA. Significant parts of your day-to-day will include:

Managing and improving our website
Assessing and prioritizing lead generation channels
Creating and building marketing campaigns (email, webinar, landing pages, etc.) to engage with existing and potential users.
Managing our marketing tech stack from top to bottom - Hubspot, Webflow, Google Analytics, etc.
Working closely with product and sales to ensure an airtight funnel flow
Identifying, onboarding, and managing external resources/consultants (designers, copywriters, SEO consultants, etc)
Managing and engaging social media accounts
Setting up tight decision-making feedback loops to drive core metrics you're working on.
Defining desired outcomes as well as additional resources we need to achieve them.

We offer:

A company building philosophy focused on doing things right - we won't blitzscale ourselves into oblivion
An ambitious, talented, and multidisciplinary team to work with
The chance to be part of moving all buildings into the Information Age
100% remote work
Flexible work hours

How to apply:

If this sounds like you, apply with your resume and anything else that shows us why you're the right person.

Want to increase your chances of standing out? If so, please address the following points in your application:

Why do you want to work at Archilogic?
What do you expect from this position?

We respect your privacy and respond to all inquiries. Please feel free to contact us if you have questions - we look forward to hearing from you.