Job Summary
An online freelance marketplace that connects businesses to talent is in need of a Remote Display and Paid Social Digital Marketing Specialist.
Individual must be able to fulfill the following responsibilities:
- Helping lead the strategy and expansion efforts of a new product category initiative in display and paid social
- Assisting in maintenance and monitoring of reports, budgets, campaign performance, ROI, incrementality, and other channel metrics
- Writing creative briefs to define campaign objectives and KPIs, optimizing campaigns to maximize ROI
Required Skills:
- Hands-on digital campaign management in a fast-paced environment, with strong proficiency in programmatic display and paid social (at a minimum either Facebook or LinkedIn)
- Experience in B2B client acquisition within Marketplaces or working on similar product catalog initiatives
- Experience with marketing tech stack (ie: DV360, Google Ads, LiveRamp, Google Analytics, Google Data Studio)
- Excellent quantitative data analysis skills to track performance metrics and make actionable recommendations
- Cross-channel experience across Facebook, LinkedIn, Quora, and/or DSPs/ad servers
