Job Summary
A publishing company specializing in learning content and assessments has an open position for a Remote Education Publishing New Student Acquisition Vice President.
Candidates will be responsible for the following:
- Defining lead generation strategy while inspiring a team of marketers to manage and execute the strategy across channels
- Defining the contact/nurture strategy for prospective families, leads and applicants to deliver a great experience
- Establishing annual lead generation and contact/nurture strategy plans to ensure we generate high-quality leads and applications
Qualifications Include:
- Bachelor’s degree required
- Minimum 10-15 years of online advertising experience, including search and paid social experience gained in b2c settings
- 10+ years of progressive leadership experience
- Proven experience leveraging insights and analytics to drive leads and applications
- Previous experience with implementing strategy and innovation in martech & digital transformation
- Proven experience with lead nurturing channels such as contact center, direct mail, email, SMS and events
