Job Summary

An e-learning company needs applicants for an opening for a Remote eLearning Product Marketing Manager.

Core Responsibilities Include:

• Defining and shaping target audience, positioning, messaging, and creative execution across the customer journey
• Collaborating cross-functionally to synthesize market, customer, product, and competitive inputs into a marketing plan
• Creating content that clearly articulates how company benefits partner organizations

Qualifications Include:

• 3-5 years of product marketing experience, defining and driving new products, features, benefits,
• Experience within edtech and/or marketing directly to K-12 district decision-makers and influencers
• Analytical and metrics-driven, comfortable digging into data and gleaning insights
• Demonstrated understanding of messaging strategy, user experience, and persuasive marketing techniques in driving engagement
• A solid understanding of the complete customer product lifecycle and customer segmentation
• Experience with gathering and utilizing customer insights