Job Summary

The Email Marketing Strategist is responsible for managing our email marketing campaigns and maximising revenue opportunities from our CRM and customer database.

Duties of the Email Marketing Strategist include:

Managing the companies email campaigns and communicating company brands through email marketing.

Analysis of current email marketing campaigns and making recommendations for improvement.

Managing trigger email campaigns throughout the customer lifecycle to maximise sales.

Carrying out segmentation of the database and implementing remarketing strategies.

A/B Testing on various email campaigns to establish the most effective.

Tracking and reporting on email campaigns in order to guide improvements.

Reporting to the marketing director on sales revenues generated through email marketing campaigns.

Ensuring all email campaigns comply with current email best practice in the industry.

Working closely with us to develop a clear CRM strategy.

The ideal background:

Excellent written communication and copywriting skills.

You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.