Job Summary
An insurance company has a current position open for a Remote Email SMS Campaign Specialist.
Individual must be able to fulfill the following responsibilities:
- Manage day-to-day creation, execution, deployment and optimizations of our customer lead nurture
- Elevate and execute email and SMS strategies
- Own the entire email process
Skills and Requirements Include:
- Bachelor’s degree
- 2 to 3+ years of experience developing and executing CRM campaigns
- Experience & expertise with Marketo, or similar campaign platform
- Experience with database segmentation queries and triggered customer journeys
- Ability to scour data within our system to provide personalized and dynamic email content
- Experience architecting A / B and cohort tests to isolate the variables