Job Summary
A software development company is searching for a person to fill their position for a Remote Global Digital Marketing Director.
Core Responsibilities Include:
- Leveraging digital channels to drive trials & new customer acquisition and expand revenue with all of existing customer base
- Identifying and targeting key global audiences in prioritized verticals
- Driving testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers
Applicants must meet the following qualifications:
- 10+ years’ experience in a B2B Digital Demand Generation & Customer Expansion role
- Proven strong background in campaign development and marketing program execution
- Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders
- Ability to execute programs on time, on budget, and with existing resources
- SaaS Software business experience, high-growth software; a plus
- Ability to manage external agencies and internal teams to oversee the design and creation of all marketing and campaign assets
