Job Summary

This position is responsible for the high-level strategic planning and execution of
all product, business development, and marketing projects for the organization.
Also leading the cross-functional teams that are responsible for the outcomes
within these projects.


Results (Expected Accomplishments)

* We have a clear strategic plan for the growth of the company that our team
understands.

* We move the strategic plan forward on a quarterly basis based on what we plan
for each time period and what the company needs.

* We market in a real and congruent way and we are well represented in any
channel we work through.

* Development of budgets and standards for managed departments to drive
revenue and company profitability.

* Managing projects end to end with approval from Aarin

* Manage and oversee organic traffic, paid traffic, and relationship areas of the
business

* Ensure that we have a clear, telegraphed customer experience

* Ensure all our products are on-brand with a minimalist design.

* Develop content and curriculum strategy including video content, manage and
oversee content and curriculum design

* Crush Marketing Department KPI's


Responsibilities (Tasks associated with the Role)

* Strategic planning and project planning for all frontend product launches,
product development, and backend customer ascension/retention - And the
leadership of teams executing on these projects.

* Mapping out a content strategy that supports and extends all content and social
media marketing initiatives, both short-term and long-term, determining which
methods work for the brand and why.

* Oversee PR, Marketing, Advertising, Product Delivery, and Customer Loyalty
Project Managers

* Ensuring all content is on-brand, consistent in terms of style, quality and tone of
voice, and optimized for search and user experience for all channels of content
including online, social media, email, point of purchase, mobile, video, print and
in-person. This is to be done for each buyer persona within the company.

* The development of a functional content and marketing calendar for all of the
companies projects and products.

* Supervising copywriters on best practices in grammar, messaging, writing, and
style.

* Audit content effectiveness. Gathering data and handle analytics (or supervise
those who do) and make recommendations based on those results. Working
with owners of particular content to revise and measure particular content and
marketing goals.

* Developing standards, systems, and best practices (both human and
technological) for content creation, distribution, maintenance, content retrieval
and content repurposing, including the real-time implementation of content
strategies.

* Leveraging market data to develop content themes/topics and execute a plan to
develop the assets that support a point of view and educates students.

* Participation in the hiring and supervising of content/story leaders in all content
verticals.

* Work closely with the company's designers on all creative and branding
initiatives to ensure a consistent message across channels.

* Work closely with the company's video content curator on storyboarding and
video development.

* Developing strategic funnel plans and putting together projects to complete and
launch.

* Maintaining the website and our public image

* Develop Dream 100 strategy creation and management

* Manage and create a loyalty program for Community Influencer Graduates


Requirements (Expected Proficiencies)

* You are a master marketer, sales funnel strategist, and product launcher

* You have project management experience and can plan marketing strategy at an
extremely high level

* You love managing and working with a variety of people on projects

* You have a passion for writing, researching, and clarifying things for people so
that they are easy to learn.

* You have a passion for teaching and helping people get results through content
and the appropriate resources and information that accompanies content

* You have excellent leadership skills

* You're extremely tech-savvy

* You have a mind for marketing strategy and building sales funnels online

* You're an effective communicator, especially in writing

* Your grammar and writing skills are top-notch

* You have experience supporting online courses, coaching programs, or products

* You have experience leading remote teams in a startup or tech environment

* You are an expert on Facebook, Instagram, SEO, and Paid Ads

* You are familiar with Kajabi, Samcart, Active Campaign, Asana, Process St.,
Helpscout, AgoraPulse, and many other tech tools

* You're creative, design-focused, and stay on-brand

* You love analyzing numbers

* You love people and truly care about their success

* You are extremely organized, delight in the details, and you don't let little things
slip through the cracks

* You make it your mission to find ways to make other people happy

* You are comfortable working in a fast-paced and high-intensity environment

* Your personal and professional relationships are incredibly important to you and
you find great value in staying connected

* You would never utter the words That's not my job - instead you always jump in
to help, no matter what

* You welcome the opportunity to work on your own, but can easily switch gears to
work inside a team

* You love any and all opportunities to over-deliver on your commitments

* Your past employers would call you a natural go-getter. If you can do better work,
you will always rise to the challenge

* You are inherently compassionate and believe that most people are doing the
very best they can

* You jump at the chance to grow, both professionally and personally


This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.

Compensation
$83,200 - $93,600/year , based on experience


Community Influencer Team Perks

Our small team is full of talented and motivated rock stars who love logging in for work. But these perks help a little too...

* 6 Weeks Paid Time Off

* 8 Paid, Company Observed US Holidays

* Never work on your birthday!!!

* Amazing Health Insurance

* Work From Wherever

* Alternate Work Schedule

* Pre-approved education allowance

* Performance Bonuses

* Team events at amazing locations

* Work with a CEO who is a master-marketer and understands sales funnels, live
launching, and sales content at a very high level

* Work with a team who wants to support you and can deliver on any creatives,
messaging, and videos quickly

* Work with a modern, fun brand that has a cult-like following, ready to buy!


We will be considering candidates for this Contract to hire opportunity who live in the following states: Alabama, Arkansas, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Mississippi, Missouri, New Mexico, North Dakota, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Vermont, Wyoming.


If you want to step into a role with a ton of potential, like to dig in and get stuff done and have an entrepreneurial spirit, this is the role for you! We're so excited for you and wish you the best of luck!