Job Summary
Inbound Marketing and Sales Consultant, LeadG2
LeadG2, a HubSpot Platinum Partner and Inbound Marketing & Sales Consulting Agency who is part of The Center for Sales Strategy, is looking for our next full-time team member. The Inbound Marketing & Sales Consultant at LeadG2 will be responsible for helping our clients (in a wide range of industries) see ROI in their inbound marketing, lead generation, and sales enablement initiatives. This will include being a true marketing expert who is passionate about using a variety of marketing tactics to get our clients inbound sales results. Experience using the HubSpot Marketing software is required. This person will develop, oversee, and implement marketing strategies for multiple clients while project managing individual campaigns.
The industries we work with vary with a focus on media companies, professional services, and other B2B categories. Experience in all or some of those verticals would be great. Specifically, having experience working in or with those in the advertising, marketing, or media industries is preferred. This includes radio and TV stations, print, and digital or ad agencies.
The ideal candidate would want to learn and grow with LeadG2, helping us super serve our clients and continue to grow our agency. They will report directly to the General Manager at LeadG2.
The Inbound Marketing & Sales Consultant will oversee the execution of important inbound marketing, sales tactics, and other needs for our LeadG2 clients. Some specific tasks this person will be responsible for include:
Researching target personas, industries, and overall business structure in order to be an expert for that client
Conducting a thorough discovery and marketing diagnostic, and associated marketing strategy plan with custom recommendations that include tactics like:
Inbound marketing
Lead generation
Content marketing
Account-based marketing
Sales enablement
Social media, email, SEO, and more
Project managing (and oftentimes executing) all client needs and projects for campaigns and deliverables including:
Creation of landing pages, blog posts, CTAs, emails, lead nurturing workflows, social posts, website pages, and more
Development of websites on the HubSpot CMS (via templates, not coding)
Set-up of HubSpot sales and CRM tools
Integration of third-party tools with HubSpot as needed
Developing and executing actions plans that will ensure a return on investment for all clients
Working directly with the Content Manager and Content Strategist to ensure strategic, timely, and compelling content is delivered
Facilitating sales and marketing alignment conversations and training to ensure goals, lead flow, and ROI tracking are in place
Determining goals and KPIs, and the ability to pull and analyze marketing and sales reports
Hosting regular consulting and training calls which include developing call agendas, taking notes, and providing detailed recaps with to-dos tracked in our project management system (Basecamp)
Facilitating in-market training and workshops with clients
Requirements:
Have at least 5 years of marketing and/or consulting experience
Have direct experience using the HubSpot marketing automation platform (HubSpot CRM/Sales is a plus, but not required)
We'd like to hear from you if you:
Are a passionate marketer who loves to problem solve and get results
Have a working knowledge of B2B sales, and a desire to learn more
Are HubSpot certified
Are tech-savvy and a quick self-learner
Are comfortable writing and/or editing marketing and sales copy
Are a detail-oriented yet highly responsive multi-tasker who loves a good challenge
Work well with deadlines and can easily manage your time and communicate priorities and expectations to a variety of team members who need something from you
Are comfortable working remotely and independently, and have the time management and self discipline to get things done in a fast-paced environment with clients and team members across time zones
Have excellent communication and project management skills
Are not the kind of person who needs to have their work checked or be micro-managed (you always send client-ready work)
Enjoy working in collaborative environments but with the ability to work independently and efficiently
Compensation:
This position offers a base salary. You will receive thorough training in this role. The salary will range between $45,000 and $60,000 depending on experience level.
Location:
Remote/home office in the United States with some travel
Status:
Full-time with benefits, paid vacation and holidays, and professional growth opportunities
Send your resume and cover letter to: DaniBuckley@csscenter.com
