Job Summary
A health innovation and digital marketing company has an open position for a Remote Integrated Media Planning Associate.
Core Responsibilities of this position include:
- Owning the RFP process from beginning to end
- Drafting, delivering and collecting responses for proposals and ad hoc client needs
- Developing media plans and overseeing their execution
Skills and Requirements Include:
- Experience leveraging data for audience planning
- Familiarity with major data providers and a curiosity about targeting solutions
- Working knowledge of Microsoft Excel, including formulas, pivot tables, etc
- Experience with analyzing data, highlighting trends, and recommending optimizations
- Aptitude for mathematical concepts and an understanding of the digital marketplace.
- Able to understand and use of industry tools (DDS/Prisma, ComsCore, Nielsen, eMarketer, etc)
