Remote Lead Marketing Analyst

Job Summary

A marketing agency has a current position open for a Remote Lead Marketing Analyst.

Individual must be able to fulfill the following responsibilities:

• Work with channel specialists to ensure channel-level strategies align with the overarching plan
• Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Learn about the prospective client, their industry, vertical, similar clients and competitors

Skills and Requirements Include:

• Understanding of marketing funnels and flywheels
• Previous experience with large sets of campaigns and/or clients
• 3+ years of cross-channel marketing program management experience
• Competence in Google Ads, Facebook, and similar self-serve platforms
• Familiarity with earned media channels
• Familiarity with the larger marketing and media buying landscape