Job Summary

An online retailer has a current position open for a Remote Lifecycle Experience Marketing Digital Marketing Lead.

Candidates will be responsible for the following:

• Defining audience segments and personas, working closely with campaign and operations teams
• Researching and analyzing buyer needs and engagement rates at each journey stage
• Developing propensity models to increase market and account penetration

Qualifications Include:

• Bachelor’s degree in business, marketing, technology, or relevant field of study
• B2B and B2C marketing experience
• E-commerce marketing, product, and/or UX experience
• Knowledge of digital UX tools and best practices
• Experience leading customer insights research, segmentation, personalization, and data and analytics programs to drive actionable findings and business impact