Job Summary
A software development firm is seeking a Remote Lifecycle Marketing Manager.
Core Responsibilities Include:
- Developing a deep understanding of users
- Analyzing the user funnel to identify opportunities to optimize engagement
- Mapping the ideal customer journey with internal and external stakeholders
Qualifications for this position include:
- 3-5 years of experience in email marketing
- Experience with marketing automation and CRM products
- Experience with A/B testing and email conversion optimization projects
- A data-driven analytical approach to everything related to the customer experience
- Experience working with developers and/or app sec audiences