Remote Lifecycle Marketing Manager

Job Summary

An IT company is seeking a Remote Lifecycle Marketing Manager.

Core Responsibilities Include:

• Creating a data-driven customer centric lifecycle program
• Working in Google Analytics and SFDC to evaluate opportunities for improvement
• Collaborating with Revenue Operations and Creative to segment and engage our database of over 800k relevant contacts

Applicants must meet the following qualifications:

• You have 3+ years of experience in lifecycle marketing, integrated marketing, digital marketing, or similar
• You’ve worked with a product that has both sales led and product led go to market and enjoy testing efficiency in both funnels
• You have experience with email, in-app, and sms channels, with a portfolio of work to share
• You stay up to date with growth marketing trends, tactics, and frameworks
• You have technical experience using lifecycle communication tools like Iterable, Braze, Customer.io and marketing automation tools
• You have strong experience working with event and customer data for use in creative personalization, segmentation, and analytics