Job Summary
An IT company is seeking a Remote Lifecycle Marketing Manager.
Core Responsibilities Include:
- Creating a data-driven customer centric lifecycle program
- Working in Google Analytics and SFDC to evaluate opportunities for improvement
- Collaborating with Revenue Operations and Creative to segment and engage our database of over 800k relevant contacts
Applicants must meet the following qualifications:
- You have 3+ years of experience in lifecycle marketing, integrated marketing, digital marketing, or similar
- You’ve worked with a product that has both sales led and product led go to market and enjoy testing efficiency in both funnels
- You have experience with email, in-app, and sms channels, with a portfolio of work to share
- You stay up to date with growth marketing trends, tactics, and frameworks
- You have technical experience using lifecycle communication tools like Iterable, Braze, Customer.io and marketing automation tools
- You have strong experience working with event and customer data for use in creative personalization, segmentation, and analytics