Job Summary
A software service company needs applicants for an opening for a Remote Marketing Automation Manager.
Core Responsibilities Include:
- Translating business requirements into technical requirements and make recommendations to stakeholders
- Identifying and developing automation-focused testing opportunities
- Building and QA web forms and landing pages in Marketo and PathFactory, as needed
Applicants must meet the following qualifications:
- 3+ years of experience in marketing automation platforms developing and implementing marketing campaigns
- Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools
- Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
- Strong attention to process and detail with the ability to multitask in a rapidly changing environment
- Proven experience building and implementing a testing and optimization strategy to improve performance
- Knowledge of email regulations including CAN-SPAM, CASL, and GDPR
