Job Summary
A marketing company is seeking a Remote Marketing Automation Specialist.
Core Responsibilities of this position include:
- Performing all technical tasks to build integrated and scalable marketing automation platforms
- Managing all aspects and core functionality for both prospect and customer lifecycle automation programs
- Managing all aspect of lead scoring within HubSpot
Qualifications for this position include:
- Proven experience HTML/CSS coding of responsive emails
- 2-4 years of experience with a marketing automation platform (HubSpot, Pardot, Marketo, Eloqua)
- Strong attention to detail; capable of serving as the most critical QA for the company's email program and marketing reporting infrastructure
- Knowledge of email and digital design best-practices
- Knowledge of email best regulations such as CAN-SPAM and GDPR legislation and ADA (American Disabilities Act) requirements
- Experience scaling demand generation programs including nurture and other outbound programs preferred but not required
