Remote Marketing Director

Job is Expired
Location: Nationwide
Compensation: Salary
Staff Reviewed: Wed, Mar 22, 2023

Job Summary

Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our Product, Consumer, and Event marketing initiatives across all channels. Our Director of Marketing will manage the marketing team and be responsible for creating and managing the day-to-day marketing activities and long-term marketing strategy for the company. If you live and breathe digital marketing and thrive in a fast-paced environment, we want to talk to you.

Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy and sell Bitcoin at thousands of BTM and BDCheckout locations.

We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. Additionally, we recently announced a definitive agreement for becoming a publicly listed company.

Responsibilities:

B2C Marketing

Manage and develop advertising creatives through coordination with staff copywriters and designers
Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights. Brainstorms new and creative growth campaigns and strategies
Oversee creation and execution of our comprehensive social media and PR Strategy
Create a regular publishing schedule for relevant social media channels;
Manage, develop and place campaigns on relevant advertising platforms, including AdWords, Facebook, Reddit, Twitter, Linkedin, etc.
Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
Curate and promote company activities, relevant industry-oriented news and activities to highlight as a thought leader for its target markets
Take steps to measure, enhance, and enrich brand awareness through various goals and objectives

Product Marketing

Analyze customer buying cycles and define/update buyer personas
Craft compelling messaging and positioning that addresses a buyer's needs and invokes the desire to engage
Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, and email marketing campaigns, retention campaigns
Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
Develop cross product programs and initiatives that will drive further market penetration
Continuously evaluate the user experience and product communications and take the initiative to improve
Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators

Conference Strategy

Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences
Promote staff conference participation by maintaining a CFP calendar and reminding staff of proposal due-dates
Secure and handle logistics for scheduled conference trade shows
Coordinate with our copywriters and designers to ensure booths, demos, and handouts are correctly prepared for our chosen conferences
Publicize our conference activities to prospects and past attendees through email and other online promotion

Qualifications:

7+ years' product marketing, marketing, data analyst, or product management experience at a software company in a leadership role managing a team
MUST BE proficient in Google Ads and Google Analytics
Website design, SEO & SEM experience preferred
20% Travel Required
Solid analytical and critical thinking skills with prm, expertise in breaking complex problems and presenting solutions to them
Loves data and knows how to leverage data in different ways for different audiences to drive the direction of the business
Ability to build business models based on user insights and data with SQL/Excel proficiency a plus
Excellent written and oral communication skills
Self-starter, ability to thrive in a fast paced, start-up environment
Bachelor's degree in marketing or communications

Benefits:

Competitive Salary
401K Matching
Generous PTO
Health benefits offered with a company contribution towards premiums
Wellness benefits
Revenue Sharing Plan
Monthly company celebrations
Advancement opportunities based on results

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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