Job Summary
An education and training company for the legal industry is searching for a person to fill their position for a Remote Marketing Director.
Individual must be able to fulfill the following responsibilities:
- Lead the development and execution of marketing and communication strategies and plans, consistent with the company’s strategic plan
- Conduct market research to identify/optimize target markets based on their potential, determine how to most effectively reach them and position our solutions to meet their needs
- Develop marketing materials/content and sales-support materials to support each stage of the marketing funnel
Position Requirements Include:
- Bachelor's degree or equivalent experience
- 4+ years of multi-faceted marketing experience, including development of digital and content marketing strategies
- Hands-on experience with B2B Social Media Marketing, Content Marketing, Email Marketing, SEO, SEM, and Market Automation
- Experience with Google Analytics and Marketing Automation tools
- Experience with developing customer personas
- Ability to monitor, evaluate and update digital media / paid search campaigns to keep them fresh and effective
