Remote Member Marketing Strategist

Job Summary

To enhance member engagement and loyalty, the full-time remote Member Marketing Strategist will design and implement data-driven marketing campaigns while collaborating with internal stakeholders to guide members through their healthcare journey.

Key responsibilities

• Define and drive effective marketing strategies and campaigns for assigned client segments to promote member awareness and engagement
• Develop and execute integrated, multi-channel marketing campaigns utilizing digital and analytics technologies
• Leverage insights to create key performance indicators and track campaign performance for continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 4-6 years of marketing experience, ideally a mix of B2B and B2C
• Proficiency in Salesforce Marketing Cloud, Google Analytics, and Adobe Creative Suite
• Strong stakeholder management skills with the ability to build advocacy and gain alignment across functions
• Demonstrated ability to utilize data for decision-making and campaign improvement