Job Summary
A financial services and technology company is seeking a Remote Mid Market Demand Generation Director.
Core Responsibilities Include:
- Owning the overarching demand generation strategy, with emphasis on creative, quarterly strategies
- Developing pipeline forecast and measure the impact of demand creation activities on sales pipeline, revenue, and sales cycle length
- Working with Operations to evaluate, recommend, and implement new technologies to improve process and optimize performance
Applicants must meet the following qualifications:
- Bachelor’s degree; BA or BS
- 10+ years of experience in a fast-paced, demand generation environment
- Data-driven leader who has developed shared measurement and tracking of demand generation programs for Marketing and Sales
- Experience building innovative programs that engage prospects and maximize lead generation through optimization of marketing resources
- Team player with excellent cross-functional leadership skills
- Ability to leverage technology including marketing automation
