Job Summary
Offensive Security (OffSec) is the pioneer and leading provider of online penetration testing and certification. Built upon the belief that the only way to achieve sound defensive-security is to take an offensive approach, OffSec's rigorous training programs have become the industry-standard and its certified alumni highly sought-after. The company has sustained itself organically over the years, depending almost exclusively on its incredible brand authority and highly loyal customer base to drive product awareness and student acquisition. As the market for information security continues to expand at an unprecedented rate and the competitive landscape evolves, OffSec is shifting to a more proactive, marketing-driven growth strategy.
The Online Acquisition Manager will lead this exciting shift in strategy. We are searching for a proven go-getter that will be responsible for harnessing an incredibly strong global brand and high-quality website (the overwhelming majority of website traffic is either direct, referral traffic from an owned web asset, or from branded search) for the first time while also building and executing a fully-integrated, strategic marketing plan to acquire new customers and grow market share. This is a high-profile role which will report directly into executive management.
Responsibilities:
Own the online customer acquisition to maximize the direct customer acquisition
Optimize existing and explore new channels to increase online customer acquisition. Start initiatives in SEO optimization and SEM where appropriate
Explore email marketing or other channels as appropriate to increase online acquisition
Manage overall online customer acquisition and the conversion funnel using data analytics, leveraging tools such as Google Analytics, and methodology such as AB testing
Work with creative staff to design and implement various landing pages to increase conversion
Develop and communicate KPIs that drive the online customer acquisition
Be part of the core team that drives other key marketing initiatives, such as branding, capturing and optimizing sales leads, managing social media, PR, etc.
Requirements:
5+ years online customer acquisition experience in a B2C business, preferably in technology, software, information services companies
Demonstrated skills, knowledge and experience in the design and execution of B2C acquisition marketing strategy
Results-driven with an ability to transform high level vision and strategy into actual business impact
Analytical, data driven, in forming hypothesis for identifying areas of opportunity and measuring results
Creative, practical, agile with an entrepreneurial mindset and ability to think outside the box
Strong organizational and project management skills
Hands on working experience with Google Analytics
Experience with CRM systems and marketing automation platforms like Salesforce.com, Pardot, Marketo, Hubspot a plus
Ability to work collaboratively and influence cross-functional teams and key stakeholders,
Strong communication and presentation skills
Ability to learn quickly, prioritize effectively, and deliver results in a dynamic, fast paced environment
Note:
This position has no direct reports.
