Job Summary
A workforce development company is seeking a Remote Paid Media Analyst.
Individual must be able to fulfill the following responsibilities:
- Identify and test new opportunities for growth
- Help establish quarterly plans and goals for paid social and display channels
- Directly manage paid display and social B2B campaign execution
Must meet the following requirements for consideration:
- 4+ years of hands-on experience in digital marketing
- Deep understanding of digital marketing tools and systems
- Experience running and overseeing a six-figure digital budget
- Hands-on experience with tools/platforms such as Google Analytics, Adobe Analytics and similar reporting tools
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience driving full-funnel B2B strategies which align and optimize for cost efficient customer acquisition
