Job Summary
A health and wellness company is searching for a person to fill their position for a Remote Paid Media Director.
Individual must be able to fulfill the following responsibilities:
- Oversee, manage and maximize returns on all paid media initiatives
- Lead performance tracking and calibration on a daily basis
- Own the holistic view of our paid media efforts
Must meet the following requirements for consideration:
- 6+ years of Performance/Digital Marketing experience
- Strong skills in managing paid media campaigns
- Track-record of developing marketing strategies, executing, and delivering on performance targets
- Extensive knowledge of Google Adwords, Google Analytics, Facebook Ads Manager, etc
- Ability to develop, measure and optimize marketing programs against quantitative frameworks
- Ability to concept and implement A/B tests on creative, ad copy and targeting