Job Summary
A health technology company is searching for a person to fill their position for a Remote Paid Media Manager.
Candidates will be responsible for the following:
- Providing creative and copy suggestions for text ads, display ads, landing pages and lead gen forms
- Collaborating with Automation and Email Marketing to help define the paid prospect journey after a lead comes in
- Performing keyword research and refinement as well as monitor bids, daily budgets, impression share, quality score and other important metrics
Qualifications for this position include:
- 2 years of experience in a paid search and paid social strategy, setup, management and reporting
- Experience with Google Analytics, BigQuery or equivalent is preferred, but not required
- Hubspot and Salesforce working knowledge at least, advanced experience
- Passion for digital ad campaigns, best practices and have a successful track record
- Familiar with the employer health benefits industry
