Job Summary
A software solutions company has a current position open for a Remote Paid Media Senior Manager in Los Angeles.
Core Responsibilities Include:
- Driving scale while maintaining efficiency by optimizing existing paid media mix and launching new channels
- Building an efficient ABM strategy, using paid media channels
- Creating dashboards to provide weekly and monthly reporting of channel metrics, goals, and other KPIs
Position Requirements Include:
- 5 to 7 years of digital marketing experience in B2B, including the strategic management and execution of paid channels (search, paid social, display, etc)
- Desire to constantly test and refine, leveraging insights to optimize our acquisition marketing programs and campaigns
- Exceptional analytical skills and ability to draw data-driven conclusions and take action accordingly to achieve growth goals
- Deep understanding of attribution models to help understand which channels impact which points in the customer journey
- Integrated marketing attitude and understanding of the interplay between brand vs performance marketing
- Experience with growing in the international markets is a plus
