Job Summary
A family-owned winery needs applicants for an opening for a Remote Performance Marketing Manager.
Core Responsibilities Include:
- Developing acquisition campaigns and partnerships working collaboratively with brand marketing, eCommerce, and CRM teams to identify and lead large scale, multi-channel 360 acquisition campaigns
- Communicating on performance trends and results by informing senior leadership on a weekly/monthly/quarterly basis highlighting opportunities or trends for continuous improvement.
- Evaluating new media opportunities, technologies and platforms to assist in assessment and execution of marketing initiatives and ROI. For paid search, evaluate capabilities of retailer paid search platforms (e.g: Criteo, Mi9, etc)
Skills and Requirements Include:
- Master’s degree plus 5 years of digital marketing and media marketing experience to include e-Commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of digital marketing and media marketing experience to include e-Commerce reflecting increasing levels of responsibility
- Exceptional understanding of all aspects of digital marketing and analytics, especially paid search, affiliate, display, retargeting, email and social media
- Proven ability to oversee multiple, high profile projects end-to-end and on time in a highly dynamic, collaborative and matrixed environment
- Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses
- Skilled at increasing conversion rates by utilizing channels such as search engine optimization (SEO), search engine marketing (SEM), email marketing, word-of- mouth marketing (direct or via agency)
