Job Summary
A marketing and advertising agency is filling a position for a Remote Performance Marketing Manager.
Candidates will be responsible for the following:
- Performing audience research to develop new campaign ideas for paid search and paid social
- Planning, testing, implementing, and measuring multi-channel media campaigns to drive inbound demand
- Managing day-to-day performance across several media channels
Applicants must meet the following qualifications:
- Experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn
- Strong analytical skills
- Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
- Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes)
- Demonstrate the ability to track campaign performance across multiple channels
- Effectively communicate expectations to team members in a timely and clear fashion
