Job Summary
A provider of online-based therapy sessions is seeking a Remote Performance Marketing Senior Manager in New York City.
Individual must be able to fulfill the following responsibilities:
- Build and champion a diversified, high-ROI user acquisition strategy
- Create, execute, test, and iterate on paid ad campaigns, with specific importance on Facebook, Google, and Apple
- Champion performance analytics and reporting across the organization
Position Requirements Include:
- 3+ years of experience in performance marketing with direct, hands-on experience managing paid media
- Demonstrated good understanding of the D2C consumer subscription market
- Deep understanding and experience across performance marketing channels
- Deep understanding of performance metrics, including CPI, CAC, LTV, ROAS, etc.
- Demonstrated passion for Marketing; ability to stay up to date on the industry, platforms and changes
- Abiity to own and obsess over our CAC:LTV ratio.
