Job Summary
A technology company is filling a position for a Remote Portfolio Marketing Manager.
Core Responsibilities of this position include:
- Developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving a results-driven launch process
- Unifying different teams, ensuring particularly strong interlock with product development, campaign management, field marketing and marketing operations
- Researching, developing and deploying buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios and regional variations
Position Requirements Include:
- Bachelor’s degree required, preferably in marketing, business, engineering or a related field
- Proven strong business acumen
- Demosntrated creative, innovative, and audience focused (buyers, customers and users) skills
- Ability to develop offering-level value propositions and narrative messaging elements targeted at segmented buyers to be activated into content, campaigns and the source messaging blueprint
- Ability to develop regional sales enablement plans, adapt or create region-specific sales content and tools and drive the adoption of offerings in the region
- Ability to oversee US launch planning and own launch dashboards for new product, solution and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams
