Remote PPC SEM Specialist

Job Summary

Detail-oriented and analytical, the Remote PPC / SEM Specialist will manage paid search campaigns, including Google Ads, Bing Ads, and Facebook Ads, while conducting keyword research, optimizing campaigns, and analyzing performance metrics in a fully remote, full-time capacity.

Key responsibilities

• Conduct keyword research, write ad copy, and structure campaigns and ad groups
• Create, analyze, and optimize Google Ads and Bing Ads campaigns to drive targeted traffic and ensure a strong ROI
• Monitor campaign performance and provide recommendations for improvement based on data analysis

Required qualifications

• Minimum of 6 months of experience managing SEM or PPC campaigns
• Experience with Google Ads Editor and Bing Ads Editor
• Familiarity with Google Keyword Planner or other keyword research tools
• Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time