Job Summary
A company providing lease purchasing technology is seeking a Remote Product Marketing and B2B Content Manager.
Core Responsibilities of this position include:
- Developing messaging and positioning strategies
- Creating communication frameworks and tools
- Planning and executing the launch communication and activities
Applicants must meet the following qualifications:
- 3-5 years' experience in product marketing, content creation, and B2B relationships
- Strong experience launching B2B software products
- Experience creating B2B-focused demand gen and sales enablement content
- Expert knowledge in SEO-compatible copywriting
- Thorough understanding of strategic planning principles
- Familiarity with social media and web analytics such as Google Analytics
