Job Summary
A financial technology company is filling a position for a Remote Product Marketing Director.
Must be able to:
- Develop and evolve core product marketing fundamentals; including defining customer segments, messaging frameworks, value propositions
- Lead go-to-market strategy in partnership with revenue marketing and the sales teams
- Analyze target segments and buyers to understand customer challenges and build buyer as well as influencer personas
Applicants must meet the following qualifications:
- B2B product marketing experience preferred within the SaaS or payments industry
- 10+ years experience preferred
- Ability to bring new ideas to the table with a fresh perspectives on product marketing
- Proven track record of driving enterprise B2B go to market strategies and product launches
- Demontrated solid understanding of the overall technology landscape with the ability to understand data and how to apply it to identify opportunities and solve problems
- Relevant MBA or master’s degree strongly preferred
