Job Summary

A software development company is in need of a Remote Sales Campaigns Coordinator in Indianapolis.

Individual must be able to fulfill the following responsibilities:

• Build and measure the impact of marketing campaigns, account-based marketing (ABM), tradeshows/conferences, and field marketing events
• Create and own unique field marketing events that support our sales teams in sourcing and closing new business
• Manage company's ABM and direct mail efforts through Sendoso

Qualifications for this position include:

• 2+ years experience in a demand generation role
• Experience in B2B SaaS demand generation tactics
• Demonstrated understanding of tradeshow and conference marketing strategies and tactics
• Understanding of the marketing pipeline from top-of-funnel to closed-won new business
• Demonstrated understanding of and experience related to account-based marketing (ABM) programs
• Ability to ensure that the BDR and sales teams are fully equipped with content and materials for prospecting