Job Summary
An insurance agency is filling a position for a Remote SEM Marketing Manager.
Core Responsibilities Include:
- Own SEM strategy across multiple search platforms with an expertise on Google and Bing
- Build, optimize, measure and report regularly on campaign performance directly from SEM platforms
- Build and integrate SEM reporting infrastructure into marketing databases
Must meet the following requirements for consideration:
- 6+ years hands-on SEM experience for direct to consumer health care and or insurance business
- Experience with complicated data sets, with ability to build reporting, analyze and optimize autonomously
- Experience with content optimization strategies, including ad quality and ranking factors
- Ability to build and run campaigns autonomously, without 3rd party agencies, while owning key vendor relationships
- In-depth experience with SEM analytical reporting tools and software systems (website and SEO experience a plus)
- Proven experience in quantitative & qualitative analysis to justify proposed actions
