Job Summary
A marketing firm has an open position for a Remote Senior Demand Generation Manager.
Core Responsibilities Include:
- Developing campaign/program strategy and defining KPIs to measure success
- Activating against plans, using a data driven, multi-channel approach
- Helping manage and grow organic search visibility
Must meet the following requirements for consideration:
- 5-7 years’ experience working in B2B demand generation
- Strong knowledge of digital marketing disciplines
- Strong knowledge of website analytics practices
- Experience with A/B testing for ad copy and landing pages
- Experience collaborating with content marketing, creative teams, and sales
- Expertise in translating business goals into strategic actionable, and measurable campaigns