Job Summary
A software development company has a current position open for a Remote Senior Digital Marketing Manager.
Must be able to:
- Drive Company’s global strategy and execution for paid programs (search, social, display, remarketing, content marketing, webinars, etc.) and organic search to establish consistent inbound lead generation that fuels company growth
- Take Company’s digital marketing programs to the next level of success and deliver highly targeted inbound traffic and conversions that grow pipeline
- Manage the range of paid digital programs including search, social, display/retargeting, content syndication, webinars, etc. to optimize spend within and across channels
Applicants must meet the following qualifications:
- Ability to travel: 0%-25%
- 7+ years of digital marketing experience, including paid search, paid social, organic search, display/retargeting, content syndication, and website optimization in a B2B software company
- Proven track record of managing digital marketing channels to deliver qualified traffic and leads, and successful performance and budget optimization delivering ROI
- Detailed knowledge of SEO best practices, including technical, structural, keyword, content, link-building, etc.
- Ability to synthesize data and provide insights and strategic actions
- Experience working in B2B software/SaaS companies
