Job Summary
A financial technology company needs applicants for an opening for a Remote Senior Email Marketing Specialist.
Candidates will be responsible for the following:
- Assisting in setting up QA’ing and launching email automations across the user lifecycle to exploit incremental revenue opportunities while guiding users to company’s resources
- Coding and QA'ing emails to ensure email renders in a user-friendly manner across various devices and that personalized logic functions as desired
- Reporting performance of automations and their child campaigns (and SMS) and adjusting strategy of underperforming campaigns
Applicants must meet the following qualifications:
- 3-5 years experience in email marketing
- Hands on experience with HTML, subscriber segmentation, and campaign development
- Proven strong analytical skills with ability to derive insights to inform program decisions
- Proficiency with a variety of web analytics tools such as Google Analytics, Mixpanel or equivalent
- Ability to manage competing priorities and execute responsibilities at a high level
- Ability to develop ongoing strategies to optimize email performance, including segment, creative, and cadence testing
