Job Summary
A software development company needs applicants for an opening for a Remote Senior Global Lifecycle Marketing Manager.
Candidates will be responsible for the following:
- Owning global lifecycle marketing strategy
- Setting the vision and roadmap for establishing a Global Lifecycle Marketing function
- Designing email segmentation and personalization strategies
Skills and Requirements Include:
- 10-12 years building and executing successful omni channel lifecycle marketing programs
- Proficient in marketing automation (HubSpot) and CRM (Salesforce) platforms
- Experience marketing to Asia Pacific, Europe, Middle East, and Africa regions
- Strong knowledge of data privacy laws and database marketing best practices
- Understand customer journeys and how to effectively use them in lifecycle marketing
- A/B testing experience with a proven track record of success
