Job Summary
A health and wellness company is in need of a Remote Senior Lifecycle Marketing Manager.
Individual must be able to fulfill the following responsibilities:
- Lead the day-to-day operations of our ESP (Braze) and SMS platform
- Manage end-to-end execution of cross-functional email and in app development from design to coding
- Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
Skills and Requirements Include:
- 8+ years of experience in marketing
- High level of empathy for target members
- Demonstrable results in using data to create effective campaigns, including via A/B testing, personalization, etc
- 6+ years of experience in lifecycle related roles, with preference for at least some experience at a D2C brand
- Experience working with an ESP (Braze preferred) and delivering campaigns and messages based on triggered events
