Job Summary
A wellness company dedicated to providing science-based reviews of natural health remedies needs applicants for an opening for a Remote Senior Paid Media Video Creative Director.
Core Responsibilities of this position include:
- Creating Winning Ads – Whether it’s Facebook, YouTube, Instagram, Pinterest or other channels, as measured by our KPIs, including ROAS
- Managing the internal team to develop new executions and experiments daily, testing and maintaining insights into what works and doesn’t
- Analyzing the data from all video ads we test and writing up detailed analysis that breaks down the “what and why” so you and your team can learn and improve
Must meet the following requirements for consideration:
- 5-10 years’ experience as a Video Creative Director with 3 years minimum experience creating direct response videos specifically for Facebook, YouTube, IG, TikTok, etc
- Deep agency or brand-specific experience leading creative teams including creative producers, editors, copywriters and content developers
- Heavy production and editing experience with a focus on art direction, treatments, copywriting, storyboards and shot lists
- Ability to manage team to hit KPIs
- Ability to bring cultural and creative uniformity through the development of SOPs, workflows and other systems
- Ability to dive DEEP into our paid ads data to see what works and what doesn’t, identifying the patterns of success to capitalize on and the mistakes to avoid
