Job Summary
Senior Performance Marketing Manager
Fluent Forever is the most successful crowdfunded app in history, and for good reason: we are about to launch the most powerful language learning platform in the world. While we have raised over $1million in crowdfunding, we're about to make the big leap to a consumer facing product. After the launch in August, the role of Senior Performance Marketing Manager will become one of the most important roles in the company as our success will completely rely on new customer acquisition; and we have aggressive performance goals to meet.
We are a growing and rapidly changing company, and as a result, your role will grow and change rapidly as well. We are looking for someone who is ready to take on the challenge of being part of a quickly growing start-up and is ready to be instrumental in taking us to the next level.
In this role, you'll be expected to be self-sufficient which will include working from home, collaborating with our international team and being flexible and adaptable to new needs as they arise. Are you innovative and results-oriented? Do you care deeply about performance? Are you obsessed about achieving results through optimization and testing? If so, this may be the right role for you.
This role reports to: CEO
Responsibilities:
Senior leader of a growing team responsible for developing and optimizing all digital media campaigns including search, social, remarketing, video, display and native ads with success in app marketing in each of these channels
A master at optimization strategies that will increase volume of new customers while maintaining efficiency
Develop new ways to report and visualize the success of the campaigns so that all team members are updated in real time
Present performance analysis, insights & commentary while including ongoing recommendations on ways to improve
Leader of strategy, recommendations and optimizations while dominating in results through constant testing and data-driven decision making
Vet new digital partners and set up new digital programs in order to test new tactics
Collaboratively build a cohesive digital strategy alongside social, web development and SEO counterparts
Identify new opportunities to test including engine betas, new technologies or new optimization tactics
Build the performance media team which will include leading the recruitment, development and management of new team members
Core Skills & Experience:
Expert level proficiency in the technical and analytical management of Google Adwords including Universal App Campaigns, Bing Adcenter, Facebook/Instagram ads, programmatic DSPs, DMPs, data-onboarding technologies and bid management tools
Proficient in app measurement software such Google Analytics for Apps, iOS App Analytics or Flurry Analytics
Expert at data visualization tools like Excel, Visual Basic, SQL and any dashboard reporting software needed to report results
Effective at project management and naturally organized to be able to communicate deadlines and next steps with other team members
Passionate about being part of a growing start-up and having an owner mentality that cares about the growth of the business as if it was yours
Self motivated and responsive to the needs of the team even when working with members in different areas of the world
Able to express and defend clearly articulated points of view with data and research to back it up
Seeks and provides constructive feedback to all team members including C-Level executives
Preferred Skills & Experience:
8+ years of experience in managing customer acquisition focused digital media campaigns
3+ years of experience managing and developing team members
Experienced in working in a startup environment
Understand the customer acquisition methods of mobile app marketing
Experienced in learning other languages and exploring new cultures
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please submit resumes to jointheteam@fluent-forever.com with Senior Performance Marketing Manager in the subject line. Salary is calculated based on performance, described in this doc: https://docs.google.com/spreadsheets/d/1zswswOn4Qo9kMNku1rfQh-l4glp7xRQdo2uEpjdEUeI/edit?usp=sharing
Additional information about careers at Fluent Forever (and other open positions): https://fluent-forever.com/careers/
