Job Summary
A software company has an open position for a Remote Senior Web Marketing Manager.
Candidates will be responsible for the following:
- Developing personalization and testing strategies to drive improved conversion
- Creating user stories, storyboards, prototypes and wireframes
- Implementing programs to grow quality web traffic that results in high conversion to lead
Position Requirements Include:
- 2+ years of experience working with content management systems and driving requirements
- 2+ years experience working with personalization and testing tools like Optimizely or Adobe Target
- 5+ years or more of experience running integrated marketing campaigns with a large focus on the web
- Great understanding of web UX and lead conversion best practices
- Familiarity with HTML/CSS/JS
- Familiarity with SEO best practices