Job Summary

SOCIAL MEDIA & INFLUENCER MARKETING COORDINATOR
The Simple Folk - Children's Clothing Company

If you are passionate about marketing, social media, and digital marketing; like to move fast; embrace freedom, flexibility, and unity; and dare to dream, read closely as this could be the perfect job for you.

At The Simple folk, our mission is to make ethical, sustainable, and luxuriously soft children's garments handmade with love using OEKO-TEX certified fabrics and non-toxic dyes. With profound respect for our Earth and its inhabitants, we're proud to lead the way in slow, ethical fashion and follow the highest standards of responsible production when it comes to our children's clothing line. We take every measure and work diligently to integrate sustainable practices into all of our processes.

We believe that each child has innate wisdom and magic within them and that their imagination soars on a blank canvas. This is why we're devoted to minimalist, high-comfort play clothes that allow space for their journey of self-discovery to evolve organically and authentically.

Perhaps the most special part of our brand is our Instagram community of kindred spirits and conscious parents seeking varied and remarkable paths for their families. From home-birthers and world schoolers to conscious, mindful, and gentle parents around the world, The Simple Folk family is filled with parents that seek to lift each other up, and who readily share wisdom, support, and encouragement.

We are looking for a strong, organized, and energetic Social Media & Digital Marketing Coordinator to join our virtual team and support this incredible community.

The ideal candidate excels in a virtual working environment, works quickly, is energized (rather than intimidated) by an evolving startup culture, has very strong writing skills, loves to wear many hats, and is looking for accelerated growth in their career.

EXPECTED ROLES AND RESPONSIBILITIES:

Social Media Coordination
- You are responsible for strategically developing and executing a dynamic social content and imagery calendar that aligns with our core values and big-picture goals. Must have experience with Later.com and managing an approval process.
- You plan the visual grid on Later.com for our Instagram content with real-time updates for influencer marketing shares and posts.
- You schedule, monitor, and interact on social platforms for The Simple Folk: Instagram, Facebook, and Pinterest with a special focus on Instagram. This includes planning the visual grid, planning posts, engaging with followers, manning inboxes, responding to comments, following and unfollowing and managing influencer relationships.
- You monitor UGC and social mentions, compiling noteworthy content for resharing and potential partnership opportunities.
- You regularly monitor hashtag presence, including relevant hashtags/keywords notifications (via Google Alerts or Mention) for current research and potential content opportunities.
- You post and manage real-time stories.
- You jump-start our Pinterest account and create a strategy for growth.

Influencer Marketing and PR
- You strategically engage with social media influencers in the conscious parenting sphere, and you have a knack for cultivating authentic relationships.
- You organize influencer outreach campaigns and coordination including securing and organizing clothing and other components for mailings.
- You interact with brand outreach and support brand collaborations.
- You monitor activity and analyze the growth and effectiveness of social campaigns, regularly tracking and reporting on metrics.

YOU'RE GOOD AT
- Thriving in a creative environment
- Clear and concise writing - it's the name of the game on social media!
- Can you maintain a consistent voice (balance of familiarity and professionalism) when writing on behalf of the company?
- Can you maintain top-notch professionalism and avoid embarrassing grammatical or spelling errors?
- Can you grasp our brand voice and tone?
- Collecting and organizing UGC from influencers and incorporating it into the overall calendar and strategy
- Cultivating influencer relationships and brand loyalty through authentic and caring communication
- Recognizing company branding and aesthetic guidelines and maintaining consistency
- Juggling many balls at the same time without dropping a single one
- Being a quick, responsive, and a clear communicator
- Working independently with very little supervision
- Making coffee at your home office this position works remotely.

EXTRA AWESOME
- You are motivated and driven. You volunteer for new challenges without waiting to be asked. - - You're going to take ownership of your time and workflow and truly make a difference.
- You love progress and pushing the needle forward.
- You feel written and visual communication is an art form.
- You have a knack for taking high-quality iPhone photos and videos.
- You have experience working within Trello and Google Docs.

REQUIRED
- Experience working with major social media platforms (Facebook, Instagram, Twitter, and Pinterest).
- Experience with scheduling platforms such as Later.com.
- Ability to work efficiently in bursts or spurts while maintaining your cool.
- A passion for content creation, customer service, and wellness education.
- Positive attitude and willingness to learn.

OTHER DETAILS
This is a full-time, remote, freelance position.

TO APPLY:
If interested, email your resume, salary requirements, and cover letter in PDF format to julie@thesimplefolk.co with the subject line Social Media & Influencer Marketing Coordinator in your cover letter, please answer the following questions in bullet points:
Why are you interested in this role?
What makes you the most qualified?
How can we be confident that you are able to successfully work from home, in a self-managed role?
Describe the last 3 bosses/managers you had and why you loved and why you hated working for them.
Tell me about your goals (long and short-term) as well as your ideal situation, hours, and monthly rate.
What are your top 3 personal favorite Instagram accounts that you love for both imagery and written content?
Can you send us 3 Instagram accounts that you think would be great influencers for our brand based on our current account aesthetic?