Job Summary

A startup focused on bill payments and management, fraud monitoring and budgeting/ financial coaching in the aging population space is seeking marketing support, including but not limited to:
--manage overall campaign and messaging
--create weekly posts (2-3x/week) for social media channels
--work with CEO to create unique social media content (photos/videos)
--monitor the social media accounts and offer constructive interaction with users
--develop social media strategies and grid building of a month out of posts
--analyze strategy and create monthly reports that include analysis on social media metrics,
--SEO
--brand awareness and customer acquisition
--some content creation but mostly in charge of distribution, tracking
--main focus is on social media, but email marketing and traditional marketing including a new monthly newsletter will be part of the strategy
--source and manage speaking opportunities/ engagements
--must be able to update manage and update website, including posting of blog posts, etc.
--may be asked to attend certain workshops and events and take photos as necessary for posting onto social media

Ideal candidate:
--Flexible, creative, out-of-the-box, independent
--Must have lots of experience with blogs, LinkedIn, Facebook and possibly Twitter, YouTube, Instagram
--Ability to turn deliverables around quickly when needed
--May lead to more permanent role at some point depending on success rate
--2-5 years professional experience in Marketing and/ or Public Relations
--Experience specifically focused on financial services
--Excellent written and verbal communication skills
--We would also need this person to be located in the tri-state area

Preferred skills/experiences:
--Experience in the aging industry a plus
--Preferred Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English or related field
--Knowledge of AP Style as it pertains to writing for PR
--Basic photography/video and editing skills
--Knowledge of applications such as Photoshop

Skills:
TECHNICAL: Blogs, Blog Development, Social Media Management, Social Media Marketing, Social Media Optimization, SEO, SEO Keyword Research, Search Engine Optimization (SEO), Marketing Strategy, Public Relations, AP Style Writing, Photo Editing, Video Editing, Project Management
TOOLS: Adobe Photoshop, LinkedIn
WORKSTYLE: Flexible, Creative, Thinks Outside the Box, Independent, Self Starter, Self Disciplined, Quick study