Job Summary
A pet insurance company has a current position open for a Remote Acquisition and Conversion Senior Growth Marketing Manager.
Core Responsibilities of this position include:
- Researching and evaluating new prospective growth marketing channels
- Analyzing and reporting on channel performance
- Defining and developing CRM strategy to convert leads to customers and engage existing customers
Applicants must meet the following qualifications:
- 5+ years of performance marketing, product management or consulting experience across a variety of marketing channels
- Proven experience launching new marketing channels from scratch such as Google Ads, Facebook, YouTube, TikTok, etc.
- Experience with funnel optimization, from initial ad impression to landing page testing to lead nurture
- Expertise using A/B testing methods and developing hypotheses using data
- Basic HTML and Javascript knowledge for tag implementation and testing
- Basic to strong-level SQL skills
