Job Summary
A mobile technology company needs applicants for an opening for a Remote User Acquisition Digital Marketing Associate.
Candidates will be responsible for the following:
- Developing and measuring the performance of mobile user acquisition and retargeting campaigns across various advertising platforms including Facebook, Instagram, Pinterest, Tik Tok and other social media platforms
- Monitoring, optimizing, and reporting campaign performance on an on-going basis to ensure we’re hitting our target KPIs
- Providing data driven recommendations to improve campaign performance, strategy and increased conversions
Applicants must meet the following qualifications:
- Bachelor’s degree with a focus in marketing, advertising, economics or related field
- 1-3 years of experience managing performance-based marketing campaigns
- Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA
- Demonstrated knowledge of social media platforms and the current social advertising landscape
- Hands-on in-platform experience running direct response campaigns across various different social media platforms, including but not limited to campaign trafficking, development, execution, optimization, and reporting
- Ability to manage budgeting on a daily, weekly, monthly, and quarterly basis
