Job Summary
A company that brings efficient and sustainable climate innovations to buildings, homes and transportation is seeking a Remote Verticals and Key Accounts Senior Marketing Manager.
Core Responsibilities Include:
- Developing the vertical marketing strategy for assigned verticals
- Leveraging both primary and secondary research to develop an intimate understanding of current and future business needs of customers
- Developing market opportunity analysis and marketing strategies – campaigns, content, training and education, shows/events, etc
Qualifications for this position include:
- Bachelor's Degree in Marketing or Business
- Proven track record of developing strategy and executing with proven results
- Ability to develop and execute Account Based Marketing plans for assigned Key Account targets with in your assigned verticals
- Ability to develop strategies and tactics to drive quantifiable metrics that impact the business and drive revenue
- Ability to curate content from across the company to develop a vertical content plan that feeds the marketing plan, sales enablement and customer training
- Ability to lead awareness, engagement, and demand generation campaigns/programs for assigned verticals in collaboration with marketing campaign managers
